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Marketing for the Fire, Security,
and Life Safety Industry.

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Dave Maas is the name. Creative MaaS is the business. Marketing as a Service is how I work.​
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I'm a fractional marketing director with 20+ years in the commercial fire, security, and life safety industry. I bring the strategic capability of a full marketing department and the practical experience of someone who has done the work at every level.

Demand Generation
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I build campaigns that move product through dealer and integrator channels, from strategy through execution, with the infrastructure to track what's working.

Technical Education

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I develop e-learning modules, VILT programs, and sales enablement content that give channel partners the product confidence to sell
and specify.

Content and Campaigns

 

I produce the full range of B2B marketing content: blogs, whitepapers, video, email, case studies, and trade advertising, for technical audiences who know the difference.

Fire Protection  |  Emergency Communications  |  Electronic Security  |  Physical Access Control  |  Architectural Hardware

If you need a marketing partner who knows this industry, I'd welcome the conversation.

I'm also open to full-time marketing leadership opportunities in fire, security, and life safety.

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