Below you'll see ads for various products that I created while working at Honeywell. I utilized stock photography libraries, but then in most cases, used Photoshop to make modifications to help deliver the message and make it unique to Honeywell. I crafted the headlines and subheads for the majority of the ads and often collaborated with the copywriting team. Once the team finalized the images, headlines, and copy, I laid out the ads using Adobe InDesign. Hover over the thumbnails for details and click the thumbnails for a larger view.
The product promoted here is an aspirating smoke detector, FAAST XM, the first of it's kind for System Sensor. System Sensor was entering a product category that was dominated by a competitor. The main differentiator of the product from the competition was the detector technology; it used two different light sources to distinguish dust (a false alarm) from smoke (a real fire event). This was my first opportunity to create an ad for System Sensor. I competed against an outside agency and won the
The product promoted here is an aspirating smoke detector, FAAST XM. It is the first product in this line, and the focus is on data centers. I developed the theme, the headline, image, and layout.
The product promoted here is an intelligent version of FAAST XM. "Intelligent" refers to the addressability (location of an alarm) that this product offers. Our goal was to stand out within the publications where the ad was featured, adding some light humor. I developed the theme, the headline, image, and layout.
The product being promoted here is an intelligent version of FAAST XM. "Intelligent" refers to the addressability (location of an alarm) that this product offers. This ad was for Notifier, a sister company. I developed the theme, subhead, image, and layout.
The product being promoted here is an aspirating smoke detector, FAAST XM. We wanted to highlight where this type of detection can be used. I developed the theme, image, and layout.
The product promoted here is an aspirating smoke detector, FAAST XT. This was the second product introduced in the line providing more coverage than the previous. The product was engineered with four inlet pipes versus two, so the four pipes were the focus. I developed the theme, the headline, subhead, image, and layout.
The product promoted here is an aspirating smoke detector, FAAST XT. This was the second product introduced in the line providing more coverage than the previous. It was released in the fall, so the football theme was timely. I developed the overall concept, the headline, subhead, image, and layout.
The products being promoted here were for a line of wireless devices within a fire system, allowing installers the flexibility in applications where wiring is a challenge, and/or costly. I developed the overall theme, the headline, image, and layout.
The products being promoted here were for a line of outdoor, audible visual (AV) notification devices. The message was to provide confidence that these devices could withstand the cold, wet elements within the harshest environments. I developed the overall theme, the headline, image, and layout.
The products being promoted here were for a few different lines of smoke and carbon monoxide (CO) detection along with the notification devices that accompany a fire system. The message was to illustrate the full line System Sensor has to offer. I developed the overall theme, the headline, image, and layout.
The product promoted here is for a line of sprinkler monitoring "waterflow" detectors. This was the first time in over 30 years this line of products was redesigned. The new timer dial was the main feature upgrade. I developed the theme, the headline, image, and layout.
The product promoted here is a line of sprinkler monitoring "waterflow" detectors, aimed specifically at security. This was the first time in over 30 years this line of products was redesigned. The new timer dial was the main feature upgrade. I developed the theme, the headline, image, and layout.
The product promoted here is a monitored combination CO and Smoke detector. The customer base, mainly installers, had been asking for this type of product for years. I developed the theme, the headline, image, and layout.
The product promoted here is a heat detector. Heat detectors are used in places where there can be lots of steam, like a commercial kitchen. I developed the theme, the headline, image, and layout.
The product promoted here is an HVAC duct smoke detector, InnovairFlex. Unlike competitor detectors, this product can be manipulated into two different configurations to fit in a variety of spaces. I developed the theme, the headline, and the image.