Here you'll see an overview I crafted of two messaging campaigns developed in support of two Honeywell Fire subbrands.

 

I collaborated with an outside agency and internal stakeholders to create the content for 20+ different assets. I developed the campaign's flow describing how the distribution partners and internal marketing team would use the assets to generate leads and grow business with existing customers.

 

I then worked with the Marketo (marketing automation) team to develop the lead scoring system resulting in MQLs (marketing qualified leads) shared with the inside sales representatives (ISRs). The scoring system also allowed us to evaluate the effectiveness of each asset within the campaign. Meeting with the ISRs beforehand was crucial in defining a true MQL and making sure the ISR's interactions with the leads went as well as possible with the hopes of producing new opportunities.