Below you'll see emails for various products that I created while working at Honeywell. I utilized stock photography libraries, but then in most cases, used Photoshop to make modifications to help deliver the message and help make it unique to Honeywell. I crafted the headlines and subheads for the majority of the emails, and at times, collaborated with the copywriting team. Once the team finalized the images, headlines, and copy, I laid out the emails using Adobe Dreamweaver. Hover over the thumbnails for details and click the thumbnails for a larger view.
Also included are a few examples of email nurturing campaigns that included multiple emails. These campaigns gauged customers' interest, allowing us to continue communicating and move prospects along their journey.
This email was distributed to promote our newly designed sprinkler monitoring "waterflow" detectors that featured an intro video.
This email was distributed to promote our newly designed sprinkler monitoring "waterflow" detectors. This email was used in conjunction with the "owl" email for A/B testing purposes.
This email was distributed to announce the latest release of software to be used with the aspirating smoke detectors.
This email was distributed to announce the release of an AV notification device that used a low-frequency sounder.
This email was distributed to promote a quarterly online magazine.
This was a prelaunch email of a new aspirating smoke detector with a focus on the expanded coverage.
This was a launch email of a new aspirating smoke detector that was distributed in the fall (football season). Our focus was on the expanded coverage.
This email was distributed to promote an application guide for the aspirating smoke detectors.
I initiated the development of a monthly eNewsletter promoting various products. I developed the layout template, the functionality, gathered the content, and created the images.
Email Campaign (Aspirating Smoke Detection)
Below are emails from an email nurturing campaign for a sister company promoting an aspirating smoke detector with a technology called FAAST. This email campaign was for a new product that offered expanded coverage (from a previous product). When prospects were added to the campaign by way of other activities, the process sent emails once per month. Based on prospect actions with each email, the process scored them for lead qualification.
I crafted the headlines and subheads for the majority of the emails, and at times, collaborated with the copywriting team. Once the team finalized the images, headlines, and copy, I laid out the emails using Adobe Dreamweaver. Click any of the thumbnails for a larger view.
Email Campaign (Wireless Smoke Detector)
Below are emails from an email nurturing campaign for a sister company promoting a wireless detection system called SWIFT. The campaign comprises two streams - an awareness stream (first six emails) and an education stream (last six emails). Each stream consisted of six emails with one main call-to-action (CTA), helping us gauge how to move them along their journey. When we added a prospect to the campaign based on their actions, we sent them through the awareness stream.
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In the awareness stream, emails were sent out once a month from the start. As soon as a prospect clicked on one of the awareness emails' CTA, they stopped receiving any further awareness emails, and we sent them through the education stream.
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In the education stream, the emails were sent out once per week to keep the prospect engaged, and we scored them based on activity within each email for lead qualification. After they met a certain threshold, we put them into a call campaign executed by the inside sales team to further them along the sales funnel.
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I crafted the headlines and subheads for the majority of the emails, and at times, collaborated with the copywriting team. Once the team finalized the images, headlines, and copy, I laid out the emails using Adobe Dreamweaver. Click any of the thumbnails for a larger view.
Email Campaign (Outdoor AV Notification Devices)
Below are emails from an email nurturing campaign for a line of outdoor AV notification devices. This campaign functioned in the same manner as the campaign above but used five emails versus six.
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I crafted the headlines and subheads for the majority of the emails, and at times, collaborated with the copywriting team. Once the team finalized the images, headlines, and copy, I laid out the emails using Adobe Dreamweaver. Click any of the thumbnails for a larger view.
